US retailer Safeway has promoted Michael R. Minasi, currently senior vice president, marketing, to the position of president, marketing. Minasi will report to chairman, president and CEO Steven A. Burd.

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As senior vice president, marketing, Minasi had been overseeing advertising, brand management and marketing strategies, and also assumed responsibility for the company’s private-label marketing and online shopping functions.


“Over the past 11 years, Mike’s role and responsibilities have increased considerably,” said Burd. “He has been a consistent contributor to Safeway’s success.”


Minasi joined Safeway in 1996, having previously worked for toy retailer Toys “R” Us.

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