Pinnacle Foods has revealed plans to extend its Birds Eye Steamfresh range with four new varieties.
The US manufacturer said yesterday (11 August), that it plans to bring “restaurant-style vegetables to the dinner table at home”.
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The new products will include: Lightly Sauced Primavera Vegetable Risotto, Lightly Sauced Mushroom & Green Bean Risotto, Lightly Sauced Creamed Spinach and Lightly Sauced Roasted Red Potatoes & Green Beans with Parmesan Olive Oil Sauce.
“At Birds Eye, our chefs have created a line of delicious and nourishing vegetable-rich dishes that provide the best of both worlds – restaurant-inspired taste and the convenience of being able to steam and serve in minutes,” Birds Eye vice president of marketing Rodrigo Troni said.
“Birds Eye is on a mission to help Americans discover the wonder of vegetables and what better way to do so than by offering great-tasting vegetables so families can enjoy them every day at home.”
The range has an SRRP of US$2.69-3.09 per item.
Pinnacle Foods reportedon Wednesday that second-quarter net profit halved, which the manufacturer blamed on rising input costs.
