PepsiCo has launched spicy snacks under its Doritos and Cheetos brands in the US in a bid to meet changing consumer tastes.
The company’s Frito-Lay North America division has developed Doritos and Cheetos Fiery Fusion snacks, which are available in convenience stores in the US.
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Consumers are looking for “exotic, complex flavours that deliver great taste and a zesty kick”, the company said.
The snacks offer a “one-of-a-kind flavour combination”, PepsiCo claimed. The products offer a “fusion of heat and flavour” that delivers a stimulating new taste experience, it said. “They start with a delicious blend of cheese, herbs and spices, followed by a slow-burning heat derived from a combination of cayenne pepper, vinegar and paprika,” it explained.
“Now more than ever, Doritos and Cheetos brand lovers are asking for really intense flavor experiences and spicy snacks that can offer more than just pure heat,” Frito-Lay vice president, marketing Tony Matta said today (30 August).
Cheetos Fiery Fusion snacks are available in 3.75 oz. bags, while Doritos Fiery Fusion snacks are sold in 3.375 oz. bags. Both are offered at a suggested retail price of US$1.49 each.
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By GlobalData
