Fastfood giant McDonald’s has launched a new snack concept called Snack Wrap, aimed at the growing food-on-the-go market.
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The Snack Wrap is made with premium chicken breast meat, cheddar jack cheese, lettuce and a ranch dressing, which is all wrapped inside a soft flour tortilla. It retails for US$1.29.
McDonald’s has its eye firmly on the snack market, and believes the new product will further expand its significant presence in this area. According to Crest research data, young adults aged between 18 and 24 are three times more likely to choose McDonald’s for an afternoon snack than any other quick-service restaurant, the fastfood chain says.
“McDonald’s developed the Snack Wrap to accommodate the lifestyles of our customers who are always on the go and want a quality product made with premium ingredients,” said Ralph Alvarez, president of McDonald’s North America. “The portability, value and overall great taste of the Snack Wrap take snacking to a whole new level.”
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