Mars Inc has introduced a pretzel addition to its M&M’s Chocolate Candies stable in the US, the largest launch for the line in a decade.
The confectionery giant has unveiled M&M’s Pretzel Chocolate Candies in a tie-up with US television show American Idol.
Go deeper with GlobalData
The new product contains 30% less fat than the “average of the leading chocolate brands”, the company told just-food.
Mars pointed, for instance, to the 5g of fat in a 32.3g serving from single-serve bags – compared to 8g of fat from other brands.
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
