Mars Inc has announced plans to launch a major global advertising campaign for its Twix brand.
The Pick a Side campaign will launch in Germany and the US next month before being rolled out to 48 other countries over the following months.
Go deeper with GlobalData
“The campaign taps into a universal consumer insight involving rivalries, and how people naturally like to pick sides,” creative group BBDO said. “Given Twix is best known for its two fingers, the campaign literally creates a rivalry between the “Left Twix” and the “Right Twix”, putting Twix at the heart of a great story.”
Full details on the campaign elements/channels and timing will be unveiled by each market beginning in July and the coming months, the agency said.
