Mars Snackfood US and Six Flags have expanded their existing sponsorship agreement, making Mars the “official candy” at all US Six Flags theme parks.
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During the five-year agreement, Mars will have exclusive marketing rights for all pre-packaged in-market promotion and in-park advertising.
“Now families can enjoy their favourite Mars brands while creating special memories at these fantastic theme parks,” said Todd Lachman, president of Mars Snackfood US.
