US firm Land O’Lakes has launched Saute Starter, a seasoned butter and olive oil product that can be used to both cook and flavour meats.
The company said that the product is aimed at “moms with growing families”, providing a quick and easy dinner solution. The launch will be supported by an integrated marketing campaign.
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The farmer-owned agricultural cooperative has set out plans to grow its business through product development focusing on value-added cooking platforms. Peggy Ellingson, vice president of innovation at Land O’Lakes, revealed that this launch is the “first of many dairy-based products” in the pipeline.
