US grocer Kroger said it it plans to source all of its top-20 wild-caught fish species from Marine Stewardship Council (MSC) approved sources by 2015.
The retailer announced on Friday (8 April) that it will also support a number of Fisher Improvement Projects in cooperation with the World Wildlife Fund (WWF), including the Ecuadorian mahi mahi and Indonesian yellowfin tuna fisheries. Kroger said the improvements being put in place will directly help these fisheries perform at a level consistent with MSC standards, “benefiting local communities, fishermen, suppliers and consumers”.
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It will also no longer sell shark, marlin or bluefin tuna due to sustainability concerns.
“Kroger is enthusiastic about this goal and what it will mean for our customers,” said Kroger vice president for meat and seafood merchandising, Mark Van Buskirk. “We want to ensure that our customers and their children can enjoy fresh, sustainable seafood for generations to come.”
