Kraft Foods is launching what it describes as its “largest advertising campaign” for Oscar Mayer the brand’s 125-year history.
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The “It Doesn’t Get Better Than This” campaign will span the entire Oscar Mayer brand portfolio, and will become the tagline for five products – Deli Fresh Shaved Meats, Deli Creations, Bacon, Hot Dogs and Bologna.
The campaign also extend elements to Kraft’s Lunchables Lunch Combinations.
“Our goal is to be innovative across the board, from our products to the way we market them. This is the first time we’ve had so many of our products under one creative thematic with this magnitude of marketing support,” said Sean Marks, marketing director for Oscar Mayer.
“We know the world of food advertising can be idealised, but we’re portraying the way life is – sometimes stressful, far from perfect but also really, really fun.”
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By GlobalDataThe campaign includes five 30-second television spots in primetime, 12 print and an assortment of digital executions that will roll out throughout the year.
Print ads will launch in national weekly magazines, such as People and US Weekly before extending to lifestyle magazines.
