US food giant Kraft Foods is making an addition to its product range with Bagel-fuls, designed for consumers on-the-go.
Go deeper with GlobalData
The bagel with Philadelphia cream cheese already spread on it was launched today (9 April) in New York with comic and “The View” co-host Joy Behar.
The bagels will be available in five varieties: a plain bagel with original, cinnamon, whole grain, strawberry or chive flavour cream cheese.
“Most people realise the importance of a good breakfast, but during hectic mornings they don’t often have time to prepare a warm, satisfying breakfast before getting out the door,” said Chitra Ebenezer, director of marketing for cheese & dairy at Kraft Foods. “Bagel-fuls offer the great taste of a bagel and cream cheese, but in a convenient form that can be enjoyed on-the-go.”
Bagel-fuls are available in 10oz packages containing four 2.5oz-filled bagels at a suggested retail price of US$2.39 and are available nationwide.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
