Country Archer Provisions, a US-based meat-snacks firm, has expanded into the free-from category with a new plant-based line.

The company’s Plant-Based Jerky is made from king oyster mushrooms and comes in BBQ, teriyaki and spiced bacon variants.

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Country Archer Provisions, based in San Bernardino, California, is best known for its grass-fed beef jerky and meat sticks. It said the new line is a “clean-label snack that both flexitarians and vegetarians will love”.

It said it has identified an opportunity to bring a plant-based jerky option made with recognisable ingredients to market that is not ultra-processed and is free-from artificial ingredients.

Its new plant-based snack is certified gluten-free, MSG-free, soy-free and low in fat.

Eugene Kang, Country Archer’s co-founder and CEO, said: “We take all feedback from consumers, customers and our partners into account, focusing on our pillars and how we can make the world a better place through the food we eat. These principles run through our veins.

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“In every new product launch, we look to bring something better in terms of taste, ingredients, and environmental impact than the current competitive offering. This started with our grass-fed and finished beef snacks, so our newest innovation, Plant-Based Jerky, builds on this even further.”

Plant-Based Jerky was created in partnership with New York-based chef and published author, Will Horowitz.

The product has an RRP of US$7.99, and will be available at Sprouts and on Amazon this month and from Whole Foods Market in October.

Read Just Food’s guide: Eyeing alternatives – meat companies with a stake in meat-free and cell-based meat