PepsiCo and Israeli food and drinks producer Strauss Group have inked plans for a joint venture in North America, the companies said today (10 December).
Go deeper with GlobalData
The two sides, which have been in talks since September, will run Strauss’ Sabra business in the US and Canada, selling a range of dips and spreads in both markets.
PepsiCo and Strauss will each own a 50% stake in the business, which will sell Sabra, the best-selling hummus brand in the US.
“Sabra is a wonderful opportunity to expand PepsiCo’s role in providing healthier options in snacking,” Al Carey, president and CEO of PepsiCo’s snacks arm, Frito-Lay North America, said.
Strauss president and CEO Erez Vigodman added: “Sabra will lead the freshness revolution in the United States and Canada, consistent with notable emerging consumer trends in the world today.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
