Hormel Foods has unveiled plans to unite its portfolio of brands under a single advertising campaign, with the platform “Life Better Served”.
The company said that the campaign is designed to communicate the “depth” of Hormel’s product offering and its ability to meet the “full range of meal needs”.
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“This integrated approach is designed to welcome our target consumer to the world of Hormel brands – which can meet her desire to provide for her family with simple, wholesome meal solutions,” said Scott Weisenbeck, group product manager, integrated marketing at Hormel Foods.
The unified campaign, a first for the company, gives priority to marquee products marketed under the Hormel brand including Hormel Compleats microwave meals, Hormel pepperoni, Hormel Natural Choice meat and Hormel refrigerated entrées. It will also encompasses other products within the available 15 categories.
The new campaign will be delivered through print and TV advertising, public relations, digital and in-store/promotional elements.
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By GlobalData
