US food group Hillshire Brands is launching a line of “premium” all-natural lunchmeat.
The range, Hillshire Farm Naturals, comes in four varieties: slow roast turkey breast, hardwood smoked turkey breast, honey roasted ham and Black Forest ham.
Go deeper with GlobalData
The company said the products are free from artificial ingredients, preservatives or added nitrites/nitrates.
The range will be available in the packaged deli meat section of stores throughout the US from this month, with an RRP of US$4.48 per pack.
Since spinning off from Sara Lee in 2012, Hillshire Brands has focused on growing its business in the higher-margin, branded space.
The company, which entered into a US$8.55bn agreement to be acquired by Tyson Foods last month, has focused its innovation pipeline on its portfolio of brands including Hillshire Farms, Ball Park and Jimmy Dean.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalDataLast week, the group revealed it will extend Jimmy Dean outside the breakfast occasion with the launch of frozen sandwiches and bowls targeted at lunch and dinner.
