Grupo Bimbo has announced plans to fortify its range of Mrs Baird’s sandwich wheat breads in the US with antioxidant vitamins A and E.

The company announced yesterday (19 October) that it was changing the recipe of its Mrs Baird’s 100% Whole Wheat, Honey 7 Grain, Honey Wheat and Split Top Wheat products.

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“Our customers will not notice any change in texture and flavour,” said Mrs Baird’s marketing manager Dan Larson. “However, they will notice the benefits of the added nutrition on the label. For example, only two slices of our Honey 7 Grain bread provides 25% of the recommended daily allowance for vitamins A and E.”

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