PepsiCo’s Frito-Lay today (2 June) told just-food that products containing olestra will carry more prominent labelling to alert consumers to the presence of the controversial fat substitute.
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The changes to packaging will aid the company avoid a law suit being brought by a consumer group, Centre for Science in the Public Interest (CSPI), who are supporting the case of Lori Perlow, a Massachusetts woman who claims she experienced stomach problems after eating Ruffles Light potato chips.
Frito-Lay products in the Light range that are made using olestra will carry front and back of pack labelling to notify consumers, Frito spokeswoman Aurora Gonzalez said.
“We made minor packaging changes to make it even easier for consumers to see that our light range contains olestra,” Gonzalez told just-food today (2 June).
The company does not expect the labelling to have a tangible impact on sales.
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