US snack maker John B. Sanfilippo & Son has named former Kraft Foods executive Howard Brandeisky as vice president for global marketing and innovation.

Brandeisky, who spent over 20 years at Kraft, will be responsible for marketing and innovation for JBSS’s Fisher, Orchard Valley Harvest and Sunshine County brands, as well its private-label lines.

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Orchard Valley Harvest was acquired only last month after JBSS secured a US$29m takeover deal.

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