Creo Capital Partners has bought Chris’ & Pitt’s Food Products (C&P), marking the private equity firm’s fourth acquisition in the branded food and beverage market.


Commenting on the move, Nick Sternberg, partner of Creo Capital Partners said: “Creo continues to focus on acquiring brands in the food and beverage industry.


“C&P has very solid long term relationships with its existing customers and we look forward to introducing the brand to new distribution channels that we have developed through our other food company investments.”


C&P markets and distributes barbeque sources and frozen entrees through retail and foodservice channels.


The deal is expected to result in increased sales activity, enhanced customer support and other synergies between C&P and Creo’s other food businesses.

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John Labbett, Chief CEO of two of Creo’s food companies – First Street Food Group and National Harvest Group – will assume the rule of chief executive officer of C&P.


Financial details of the transaction were not disclosed.