Almost half of US consumers say they would buy chocolate that promoted health benefits, according to a new survey.
Go deeper with GlobalData
Some 43% of Americans would purchase chocolate that promised to improve their health, a study from Swiss chocolate producer Barry Callebaut claims.
Slightly more consumers – some 45% – insisted they would be willing to pay more for “health enhancing” chocolate, according to the survey of 1,000 US adults.
Almost a quarter of Americans eat sugar-free chocolate but only 12% eat functional chocolate, products that have been tested and shown to provide health benefits.
“Americans are developing a taste for more sophisticated chocolate and are experimenting with different varieties – from single-origin chocolate to organic chocolate to chocolate that offers healthful benefits,” said Massimo Garavaglia, Barry Callebaut’s president of food manufacturers and gourmet and specialties in North America.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
