Ben & Jerry’s, the US ice cream brand owned by Anglo-Dutch consumer goods giant Unilever, has said it is planning to launch a CBD-infused product once edible cannabis is legalised at the federal level in its home market.
Cannabidiol, or CBD, ice cream is very much on the agenda, it said.
Go deeper with GlobalData
The country’s Food and Drug Administration (FDA) prohibits adding CBD to food and beverages but products have been hitting the market.
The FDA has a public hearing on the matter scheduled to start today (31 May) and Ben & Jerry’s has submitted comment on the issue.
CEO Matthew McCarthy said: “We’ve listened and brought them [Ben & Jerry’s customers] everything from non-dairy indulgences to on-the-go portions with our pint slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a fun, Ben & Jerry’s way.”
Ben & Jerry’s said it is looking into sustainably-sourced CBD from Vermont as part of its “linked prosperity” sourcing commitment in its supply chain.
The company sources its brownies from Greyston Bakery, which implements an open-door hiring policy and its cookie dough from Rhino Foods, which hires refugees and sources its dairy from the St. Albans Co-op.
Read What is the outlook for the CBD consumables market in the US?
