Mars gum business Wrigley has launched a TV campaign to support the recent launch of its 5 brand in the UK.

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The ad for the brand’s Electro and Cobalt lines made its TV début yesterday (6 July) and is also being shown at cinemas throughout the UK.


Wrigley PR manager Gareth Streeter said: “Initial consumer feedback for 5 gum has been really positive; with its long lasting taste and impactful packaging proving a real hit with consumers.”