Wrigley has unveiled a number of new additions to its Airwaves and Extra Fusion ranges.
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Airwaves is adding spearmint flavour Airwaves Green Mint to its portfolio, while Extra is adding Extra Fusion Strawberry Peach flavour and Extra Fusion Orange Mango flavour liquid filled pellets to its existing range.
Alexandra MacHutchon, communications manager at Wrigley, said: “We are extremely excited about our summer launches and anticipate both to be really popular. Both brands have an immensely loyal consumer base and the introduction of these new flavours will drive incremental sales to the category.”
All variants will be available from the middle of August and both brands will benefit from an ongoing support campaign.
Airwaves advertising will include sports sponsorship, PR, sampling and in-store POS and merchandising materials.
Available in standard ten pellet packs, Airwaves Green Mint will have an RRP of GBP0.37 (US$0.69).
The Extra Fusion launch will be supported by a national TV campaign and sponsorship advertising on Hollyoaks.
Available in pellet blister packs, Extra Fusion Strawberry Peach flavour and Extra Fusion Orange Mango flavour have an RRP of GBP0.49 each.
