PepsiCo’s UK crisp brand Walkers has unveiled the finalists of its “do us a flavour” competition, which called on consumers to come up with unique flavour suggestions.
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The six unusual varieties – chilli and chocolate, onion bhaji, Cajun squirrel, fish and chips, crispy duck and hoi sin, and builder’s breakfast – will be available in supermarkets until May, when a public vote will decide the ultimate winner.
The winning flavour will remain on sale.
Each finalist will receive GBP10,000 (US$15,225), while the winner will be awarded GBP50,000 and 1% of all profits.
The competition has generated a considerable amount of public interest. Walkers had originally expected about 250,000 entries into the competition, however, it actually received about 1.2m flavour suggestions.
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By GlobalData
