UK snack company Walkers Crisps has signed a 10-year deal to sponsor the new stadium of beleaguered football club Leicester City.
Walkers, which has used Leicester-born footballer Gary Lineker in its long running advertising campaign, will lend its name to the £35m stadium, which is due to open in August. It will be named the Walkers Bowl.
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Leicester football club is currently at the bottom of the Premiership and facing relegation to the Nationwide League shares at the end of the season.
