Good news for shoppers who yearn for the convenience of the internet but also want the reassurance of one of Britain’s most admired grocery brands. Waitrose*, the food shops of the John Lewis Partnership, today launched an internet home shopping service.
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WAITROSEdeliver offers everything you’d expect to find at your local Waitrose – a wide choice of fresh, quality products, special offers and promotions, as well as excellent customer service.
Donna Chappelle, Waitrose marketing manager -developments says: “WAITROSEdeliver gives people the chance to do all their grocery shopping from their home. This new service is convenient, easy and totally reliable, saving shoppers time.”
After an intensive four-month trial period to ensure the usability and reliability of the service, WAITROSEdeliver is now available at the four pilot branches – Abingdon, Buckhurst Hill, Petersfield and Stevenage. We aim to roll it out shortly to many other branches.
“Customers simply need to visit www.waitrose.com, click on the WAITROSEdeliver link, register, and go shopping.
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By GlobalDataThe WAITROSEdeliver site has been specially designed to be quick and user-friendly. And its unique product images make it even easier to shop.
“Once you have placed your order, trained WAITROSEdeliver personal shoppers select the freshest produce for you,” she continues. “And in the unlikely event that your choice is unavailable, they’ll substitute the closest alternative at your request. Customers can then have their shopping delivered if they live within on of the delivery zones, or alternatively collect it from their chosen Waitrose branch offering the service. (more…)
“Now you can shop at Waitrose 24 hours a day, seven days a week. You can create lists of regular purchases to make shopping easier and quicker. You can even call up recipes and menu ideas as well as information on new products and special offers,” Miss Chappelle concludes.
There is a minimum order value of £50. For customers who wish to have their shopping delivered there is a charge of £5. A charge of £3 is made to customers collecting their internet order from the local Waitrose. Store-cupboard, chilled and frozen foods are packaged separately in labelled bags, making it easier to unpack.
*In a recent Consumers Association survey of leading supermarkets, Waitrose emerged top in two out of three categories – in quality and range of merchandise; it was second only to Asda in prices.
Notes to editors:
- 1. The delivery area covered by the Petersfield branch includes GU31 4, GU32 2, GU32 3, GU32 1, GU33 7, PO8 0, PO8 9, GU31 5 and GU30 7. The delivery area covered by the Stevenage branch includes SG1 3, SG1 2, SG1 4, SG1 5, SG1 1, SG2 0, SG2 9, SG2 8, SG3 6, SG4 9, SG5 1, SG4 7, SG4 0, SG6 3, SG6 2. The delivery area covered by the Abingdon branch includes OX14 2, OX14 1, OX14 3, OX14 5, OX11 8, OX11 7, OX14 4, OX4 4, OX4 5, OX4 3. The delivery area covered by the Buckhurst Hill branch includes IG10 4, IG10 1, IG10 2, IG10 3, IG9 5, IG9 6, IG7 5, IG7 6, IG7 4, E4 9.
- Waitrose, the food shops of the John Lewis Partnership, has 136 Waitrose branches in the south of England, Anglia, The Midlands and Wales, dedicated to offering quality, value and customer service.
- The first shop was opened in 1904, in Acton by Wallace Waite, Arthur Rose and David Taylor. The John Lewis Partnership acquired the business in 1937 and the first Waitrose supermarket opened in 1955.
- Waitrose opened its most northerly shop in Newark in September 1997 and has two food & home Supercentres in Southend-on-Sea and Salisbury. Waitrose has recently opened three branches in the south west of England.
- In September 1999 Waitrose.com became a charity Internet Service Provider.
- The Waitrose Price Commitment guarantees a price competitiveness which is supported by weekly price checks of hundreds of everyday supermarket items.
