Anglo-Dutch consumer products giant Unilever has announced it has agreed to sell its Ambrosia and Brown & Polson brands.

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Unilever, which put the brands up for sale in July, said it had agreed to sell the units to UK-based Premier Foods.


The company said Ambrosia, which is made at Unilever’s Lifton factory in Devon, has a 43% share of the UK custard market, and a 57% share of the milk pudding market. Brown & Polson is a brand of cornflour. The two brands have annual sales of around €87m (US$100.7m).


Unilever said it expects to complete the deal by the end of the year, reported Reuters.

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