Spar UK has announced plans to relaunch its entire own-label range in a bid to create a “point of difference” between the convenience operator and its competitors.
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A GBP5m (US$8.1m) national advertising push designed to highlight quality, breadth of range, a clear value message and convenience will accompany the move.
The campaign will include TV, radio, national press, women’s magazines and digital communications.
”Our new and innovative advertising will drive sales through increased footfall and basket spend instore. The adverts have been created with a view to improve consumer perception of SPAR own brand,” Adam Margolin, head of marketing support at Spar UK, said.
“We are targeting meal occasions as the opportunity to draw new customers into Spar stores and get existing customers to spend more,” Spar brand director Susan Darbyshire added.
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