UK supermarket chain Sainsbury’s is fitting 400 of its home delivery vehicles with Trafficmaster’s advanced satellite navigation system, Smartnav, in order to improve delivery times.

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Sainsbury’s signed a contract with Trafficmaster partner Cybit that also includes Cybit’s Fleetstar-Online fleet management solution.


The use of Smartnav, a navigation system that uses Trafficmaster’s traffic data to calculate the best route around traffic jams, is aimed at enabling delivery vehicles to maximise the number of drops and deliver on time.


“Operational efficiencies in Sainsbury’s home delivery fleet are critical to the success of the venture. Smartnav and Cybit’s telematics technology is an important part of achieving this and we look forward to developing a successful partnership over the next three years,” said Sainsbury’s delivery operations manager, Jason Soar.

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