Princes hopes to increase its appeal to adult consumers with the launch of a number of bean meals under the Branston brand in the UK.
The company will launch bean meals that include full-size lincolnshire sausages, chorizo sausage and chilli.
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“The company has drawn on popular recipes for the range [and] the unique flavours will be the strength of the products,” a spokesperson for Princes said.
Princes, which produces Branston under licence, said it hopes to inject “renewed growth” in the bean category through the launches. A spokesperson for the company told just-food that “trial and purchase” will be “key to securing new customers”.
Striking a more traditional note, Princes also revealed it will extend its Branston beans line with the introduction of a family pack.
The spokesperson revealed that Princes has already secured listings at Sainsbury’s.
