Kavli, the company behind Primula, is relaunching the brand’s range of dips.
The new Primula dips come with “improved” recipes in four flavours and a new “curvier” pot shape, all of which hit the shelves this month.
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The range consists of four dips; Roasted Garlic, Spring Onion, Sour Cream & Chive, Nacho Cheese and a Spicy Salsa variant.
Kate Winterton, senior product manager at Kavli, said: “Picnics and barbecues are hugely popular during the summer months and the relaunch of the Primula dip range is perfectly timed to capture these summer snacking opportunities.
“The sleeve is brighter and bolder and the design has been brought up-to-date with a more contemporary look to appeal to the target impulse snacking market. We have also taken the opportunity to improve recipes and to remove hydrogenated oil from the ingredients list.”
Each 170g dip has a long shelf-life and is suitable for ambient storage and display next to snacks and crisps, the company said.
