UK food group Premier Foods plc has added a line of seasoning shakers to its range of products under culinary brand Oxo.
Premier said sales of Oxo dry stocks, the brand’s core line, are up almost 4% year-on-year but it had spotted an opportunity to expand to appeal to demand for “every day, quick meal occasions”.
Go deeper with GlobalData
It said: “We know consumers are increasingly time-poor and on a mission for fast solutions, but they equally desire full-flavoured, tasty meals. Oxo’s new Shake & Flavour is perfectly positioned to cater for this trend as it can be used to add flavour to a variety of everyday favourites.”
The seasonings are available in three flavours – rich beef, roasted chicken and garlic and herb – as a 70g pack with an RSP of GBP1.39 (US$2.13).
Two years ago, Premier launched a “squeezy” concentrated paste of its Oxo stock.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
