Premier Foods is revamping its range of Loyd Grossman cooking sauces on sale in the UK with the launch of an ‘Island Inspirations’ range, a pack redesign and a redeveloped Indian offering.

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The Island Inspirations range of regional Italian pasta sauces launched this month and is available in three varieties: Sicilian Style Tomato and Chilli with pine nuts and raisins; Sicilian Style Sun-dried Tomato, Garlic and Basil with toasted almond flakes; and Sardinian Style Tomato & Spicy Salami with a hint of sage.


The 350g jars will have an RSP of GBP1.86 (US$2.93). They will feature a new label design, “evocative of Italian island landscapes and fresh regional ingredients”, the company said today (10 November).


A new pack design is being rolled out across the whole Loyd Grossman range from late December, appearing in store early in the new year. The new packaging has been designed to appeal even more to the discerning “foodie” consumer with whom the Loyd Grossman brand is popular.


The brand will also benefit from redeveloped recipes for its full Indian offering in a bid to offer the product with “added premium inclusions”, such as whole chilli rings and toasted almond flakes.

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The range contains nine variants including Tikka Masala, Jalfrazi, Balti and Korma, which will maintain their RSP of GBP1.99.


Matt Brown, head of marketing for Premier’s sauces category, said: “Loyd Grossman sauces have always featured the most premium ingredients and recipes, which are developed with Loyd.


“The new range is even more high-quality, with delicious ingredients that consumers will love. We are confident that all the improvements we are making across the Loyd Grossman range will prove hugely popular.”