In order to capitalise on increased sales of “treat” foods in the Halloween season, Premier foods will launch limited edition Mr Kipling Fiendish Fancies.
Go deeper with GlobalData
The variation of the traditional French Fancy has orange and black icing and “spooky” packaging. The cakes will be available in packages of 12 from October.
“Whether customers plan to share them with family or friends or hand them out to Trick or Treaters, the Fiendish Fancies are bound to be a hit,” Dan Ince, head of marketing for Mr Kipling, predicted.
Premier has been trying to drive flagging sales of Mr Kipling by investing in the brand’s core range and introducing new products. In the last six months, the company has introduced Mr Kipling Cake Bites and the Big French Fancy celebration cakes, repackaged its core offering and invested heavily in television advertising.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
