Major UK food manufacturer Premier Foods plc has doubled its marketing spend to more than GBP50m (US$78.3m) in a bid to drive growth in 2012.
The company today (30 January) announced the money will be spent on its eight ‘Power Brands’ of Ambrosia, Batchelors, Bisto, Hovis, Loyd Grossman, Mr Kipling, Oxo and Sharwood’s, with TV spots for Sharwood’s, Loyd Grossman and Hovis leading the campaign over the next two weeks.
Go deeper with GlobalData
Further advertising for Mr Kipling, Bisto, Oxo and Ambrosia will follow in the next few months. It is the largest concentrated period of TV advertising Premier Foods has ever launched, according to the company.
CEO Michael Clarke said: “The awareness and popularity of our Power Brands remain strong but it’s clear that we haven’t invested enough in marketing compared with our competitors. I’m committed to changing that. The new TV ads are just the start of things to come.”
The Loyd Grossman ads will feature the life story of the TV presenter, from a child to the present day.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
