Premier Foods plc has announced a swathe of product launches under the Hovis, Mr Kipling and Loyd Grossman brands.

The manufacturer said on Friday (24 June) that it is launching individually packed slices across its angel and lemon slices.

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Premier Foods category controller for cake Diana Dorsett said the Mr Kipling Snap Packs are designed to encourage shoppers to think of cake outside of the traditional teatime occasion.

“Snap Packs offer greater portion control and reduce the potential of food waste. In addition, this new format fits perfectly into a lunchbox, creating a great sales opportunity as the lunchbox segment currently represents more than four billion occasions each year,” said Dorsett.

The company has also announced plans to extend its single-serve Italian sauce range Loyd For One. It will be available in four new varieties including Tomato and Marscapone; Spinach, Ricotta and Mint; Spicy Salami and Chilli; and Creamy Mushroom and Thyme.

Premier Foods is also relaunching its Hovis toasting range with new packaging and recipes to improve consumer awareness of the range.

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The range, which comprises Thick Crumpets, Soft White Muffins, Scotch Pancakes and Fruity Teacakes will all have new packaging from September.

The company said that the new designs will have product pictures on pack that communicate the quality of the product and “tempt consumer to buy the treats on impulse”.

The packaging will also have new horizontal positioning on shelf that will improve fixture impact for consumers to make it easier to retailers to merchandise.

It has also reformulated its Fruity Teacakes and Thick Crumpets to “improve softness and taste eating experience”.

The Mr Kipling Snap Packs will be available from September and will be supported by in-store, digital and TV advertising with an RSP of GBP1.40 (US$2.24). The new Loyd for One varieties will be on sale from July with an RSP of GBP1.29.