Premier Foods has confirmed that it intends to make an offer for United Biscuits (UB), the privately owned UK maker of popular brands such as McVitie’s, Jaffa Cakes and KP.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Premier, which owns Branston and Quorn, acquired the UK and Irish businesses of Campbell Soup last month, bringing brands such as Homepride, Batchelors and Oxo into its portfolio.


Responding to a report in the Financial Times, Premier issued a statement affirming its rumoured interest. “While Premier currently intends to make such an offer in the near future, there can be no certainty that this will result in a transaction,” Premier said.


Premier is viewed as one of the top two contenders for UB alongside US investment bank Blackstone.


UB is expected to fetch approximately GBP1.7bn (US$3.22bn).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now