UK savoury pastry company Pork Farms has expanded its line of suasage roll products.
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The company has launched a four-pack formulation of its successful Big Hit sausage roll and the four-pack Bowyers recipe sausage roll.
The line extensions come in response to customer research which found two distinct preferences among consumers: those who prefer a “lighter, sweeter” recipe and those who prefer a stronger coarser recipe.
Commenting on the launch, Nigel White, general manager at Pork Farms, said: “The launch of our two new roll pack formulations reflects our dedication to offering consumers a flavour choice that corresponds to their taste preferences and will help to educate them on the differences between the ‘lighter’ and ‘stronger’ recipes available.”
The Big Hit recipe was launched in kingsize singles earlier this year.
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By GlobalData
