PepsiCo is to launch of a range of crinkle-cut Walkers Crisps in the UK next month.
The manufacturer announced today (21 March) that the Walkers Crinkles range will come in four flavours – Cheddar and Onion; Simply Sea Salted; Salt and Malt Vinegar; and Sweet Chilli.
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“Walkers Crinkles is a really exciting new product launch,” said Walkers marketing director Miranda Sambles. “The crinkle-cut creates even more crisp to hold onto the delicious Walkers flavour. Crisp fans will love this flavour packed snack.”
Walkers Crinkles will be available in six-pack multipacks, at an RRP from GBP1.59 (US$2.58), with the Cheddar and Onion, Simply Sea Salted and Salt & Malt Vinegar flavours will also be available as 32g packs sold at an RRP from 43p.
