The UK arm of Austrian dairy Nom is launching its Nom Naturally yoghurt into the UK market.

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The range, which includes Naturally Creamy and Naturally Good, is being promoted as containing “100% natural ingredients” and follows the completion of the company’s GBP60m (US$93m) “state-of-the-art” Shropshire dairy.


Naturally Creamy is available in three 175g fruit flavours – Senga Strawberry, Alphonso Mango & Passionfruit and Morello Cherry; and two 150g crunch granola styles – Granola, and Granola and Belgian Choc Chip.


Naturally Good will be available in two varieties; layered and smooth. The layered yoghurts come in – Senga Strawberry, and Morello Cherry. The smooth, “child friendly” flavoured yoghurts include Strawberry, Strawberry and Banana, and Raspberry.


Nom Dairy UK’s managing director David Potts said: “The strategy behind the new Nom UK dairy and launch of the Nom Naturally brand, is that currently over half of dairy products are imported so there is a massive opportunity to add value to customers by supplying locally.

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“Nom Naturally fills a gap in the market by delivering the combined benefits of great taste, dairy goodness and 100% natural ingredients at very competitive prices, ticking all the boxes for today’s consumers. The launch will be backed by a range of in-store marketing activity.”


The products are available in Morrisons stores.