Swiss food giant Nestlé reportedly plans to launch a rival honeycomb chocolate bar in the UK to rival Cadbury’s Crunchie brand.

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Nestlé is to rebrand its Australian Violet Crumble as Golden Crumble in the UK in the New Year, reported The Grocer. The Violet Crumble bar consists of honeycomb covered in milk chocolate – similar to Cadbury’s existing Crunchie brand.


Golden Crumble will initially be launched as a limited edition 50g bar and should be on-shelf after Christmas, the report said.

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