Nestle has decided to drop its Wonka chocolate brand in the UK, with production stopping this summer.
The company relaunched Wonka in the UK just under a year ago but the brand will disappear from UK shelves by the end of the year.
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Nestle declined to comment on the reasons for the move but sought to play up what it says is the “novelty” element of the confectionery category.
A Nestle spokesperson said: “Consumers love novelty and innovation in their confectionery and this sits perfectly for a brand such as Wonka. Novelty is by its nature often short term and Nestle has re-introduced the Wonka brand a number of times in the UK and Ireland over the years.”
