Preparing to launch a new Double Cream chocolate bar, Swiss food behemoth Nestlé insisted that the British chocolate market is failing to offer consumers a quality mainstream brand.
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Brand manager Claire Hebron explained that the market resembles the 1980s wine category, “when mainstream wines were limited to brands such as Blue Nun, Lambrusco and Black Tower, with the rest of the market devoted to the connoisseur. There’s a need for a third choice, a quality mainstream.”
Nestlé, manufacturer of the KitKat chocolate wafer product, has trademarked the phrase “Chocolate Matters”, to publicise the bar during its launch this month. The new bar is made with double cream rather than milk and vegetable fats.
