Muller Dairy has revamped its Corner yoghurt range in the UK to include a new recipe, a change in its six-pack combinations and a packaging redesign.
This is the first phase in what Muller claims is a “major programme” to revamp the brand, and will see the launch of a campaign to support the move this month.
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As part of the initial drive, Muller has introduced a “creamier tasting, thicker” yoghurt recipe for the five Fruit Corner variants, and the six packs are also being reconfigured to include two rather than three flavours.
The packaging redesign retains the blue colour associated introduced last year when Muller last changed its packaging.
However, the new packaging brings back the “peel back” graphic to show pictures of the fruit, granola or confectionery content of the pots in order to enable consumers to differentiate the content of the packs more easily.
Earlier this year, Muller expanded its yoghurt range with the launch of a trio of “fat free” Greek style yoghurts in the UK.
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By GlobalData
