Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.
Over 90% of the Muller SKUs on sale were on promotion last month, figures from mySupermarket-Insights.co.uk show.
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The data, part of the just-food Promo Tracker launched today, showed 90.6% of Muller products were on promotion, with an average saving per promotion of GBP0.26.
The Promo Tracker showed that Danone’s probiotic yoghurt brand Actimel was the second most-promoted food brand, with 84.6% of SKUs on sale on promotion.
Danone’s Activia, Procter & Gamble’s snack brand Pringles and Tilda rice made up the top five most-promoted food brands.
The just-food Promo Tracker shows the most-promoted food brands and food categories in a calendar month at the four food retailers monitored by mySupermarket-Insights.co.uk – Tesco, Asda, Sainsbury’s and Ocado.
In April, some 32.2% of all SKUs on sale at Tesco were on promotion.
| Brands | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Muller | 90.6 | £0.26 |
| Actimel | 84.6 | £0.66 |
| Activia | 78.6 | £0.91 |
| Pringles | 77.2 | £0.97 |
| Tilda | 74.8 | £0.52 |
| Rachel’s | 69.0 | £0.30 |
| Ben & Jerry’s | 67.9 | £0.77 |
| Kingsmill | 65.6 | £0.22 |
| Uncle Ben’s | 64.0 | £0.24 |
| Tesco Italian | 63.1 | £0.31 |
| Walkers | 62.4 | £0.34 |
| Gü | 61.5 | £0.58 |
| Pot Noodle | 61.5 | £0.18 |
| Mr Kipling | 60.4 | £0.17 |
| Plum | 60.2 | £0.43 |
| New Covent Garden Food Co. | 59.5 | £0.82 |
| Kettle | 57.7 | £0.57 |
| Benecol | 57.7 | £0.47 |
| Goodfella’s | 54.7 | £0.76 |
| Colman’s | 54.0 | £0.18 |
| Bernard Matthews | 53.3 | £0.88 |
| Philadelphia | 52.2 | £0.30 |
| Dorset Cereals | 52.1 | £0.77 |
| Seeds of Change | 51.5 | £0.49 |
| Green & Black’s | 50.4 | £0.44 |
| Cow & Gate | 49.9 | £0.21 |
| Dairylea | 48.7 | £0.86 |
| Lindt | 48.6 | £0.71 |
| Birds Eye | 47.2 | £0.48 |
| Dolmio | 47.1 | £0.24 |
| Categories | % of all SKUs on promo | Average saving per promo |
|---|---|---|
| Cooked, Prepared Meat & Poultry | 58.8 | £0.50 |
| Yogurts | 52.5 | £0.28 |
| Frozen Pizza & Breads | 47.5 | £0.50 |
| Baby Food & Snacks | 41.2 | £0.22 |
| Snack Meals | 40.6 | £0.15 |
| Chilled Desserts | 39.9 | £0.23 |
| Frozen Desserts & Fruit | 38.6 | £0.45 |
| Sausages & Burgers | 38.4 | £0.38 |
| Crisps & Snacks | 38.2 | £0.42 |
| Boxed Chocolates | 36.8 | £1.29 |
| Pasta Sauce | 36.2 | £0.33 |
| Chocolate Bags, Bars & Multipacks | 35.0 | £0.24 |
| Frozen Vegetarian | 32.5 | £0.35 |
| Frozen Ready Meals | 32.2 | £0.55 |
| Ice Cream | 31.7 | £0.87 |
| Frozen Poultry | 31.6 | £0.86 |
| Fresh Pizza & Chilled Bread | 31.3 | £0.58 |
| Fresh Pasta & Pasta Sauce | 31.0 | £0.27 |
| Bacon | 30.8 | £0.55 |
| Pies & Quiches | 29.2 | £0.49 |
| Fruit | 29.2 | £0.57 |
| Frozen Fish & Seafood | 29.0 | £1.02 |
| Stock, Sauce Mix & Gravy | 28.8 | £0.24 |
| Block Chocolate | 28.8 | £0.29 |
| Rolls & Bagels | 28.7 | £0.19 |
| Cheese Snacks | 28.0 | £0.66 |
| Rice, Pulses & Grain | 27.9 | £0.31 |
| Frozen Meat | 27.3 | £0.49 |
| Breakfast Cereals | 27.2 | £0.65 |
| Sweets | 26.8 | £0.23 |
| Supermarket | Total number of SKUs | Number of Promos | % of all SKUs on promo | Average saving per promo |
|---|---|---|---|---|
| Tesco | 31666 | 10184 | 32.2 | £0.91 |
| Sainsbury’s | 23281 | 6763 | 29.0 | £1.08 |
| ASDA | 26528 | 7137 | 26.9 | £0.52 |
| Ocado | 19115 | 2980 | 15.6 | £0.77 |
