Morrisons has introduced a range of over 60 private-label food products, called Wholefoods, across healthy-eating categories including dried fruit and nuts.
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The UK retailer said the line falls into three categories – Superfoods, Wellbeing and Everyday Health – includes products like couscous, beans, seeds, dried fruit and nuts.
Kirsten Cree, wholefood buyer for Morrisons, said: “From natural and unprocessed fruit, nuts, seeds, mixes, beans, and pulses, shoppers can grab a healthy snack or browse the entire range and reach for inspiration with on pack recipes.”
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