Morrisons has confirmed reports that it has hired former Asda and Tesco executives to drive the expansion of its own-brand food range.
Go deeper with GlobalData
The UK’s number four grocer has hired Eleanor Scott from Tesco and Simon Mitchell from Asda, who will become joint heads of product development at Morrisons.
Scott joins from Tesco where she was the company’s central European product development manager.
Mitchell’s role at Asda was as head of brand product, responsible for the Wal-Mart-owned retailer’s own-label strategy.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
