Mondelez International is expanding its Philadelphia brand in the UK with the launch of the Philadelphia Duo Cremoso range.
The product contains an outer layer of Philadelphia cream cheese surrounding a flavoured “whipped core”.
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It comes paper-wrapped so it is “ready to lift out and serve”, Mondelez said. The company is targeting evening snacking and “dinner table consumption”.
Philadelphia Duo Cremoso consists of three varieties: garlic and fine herbs; vine ripened tomatoes; and cracked peppercorn.
The launch will be supported by a GBP2.5m (US$4m) marketing budget, the company revealed.
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By GlobalData
