McCain Foods will confirm at the end of the month whether it will relaunch its Home Fries range in the UK.
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The company is believed to be looking to take the range upmarket and to differentiate from its range of other potato-based products.
A spokesperson for McCain refused to comment when contacted by just-food today (7 January) but the company is understood to be readying an announcement later this month.
Reports in the UK had indicated that McCain was ready to spend some GBP2m (US$3.9m) behind the Home Fries relaunch.
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