Mars Inc has extended its Uncle Ben’s rice offering in the UK with the launch of a ‘Twice the Fibre’ line.
The food giant is hoping to target parents looking to get more fibre into their family meals with the range, which offers “a blend of long grain rice and fibre grains”.
The product, available in 500g and 1kg loose packs and 500g boil-in-the-bag packs, will launch initially in Asda stores.
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