Mars Inc has extended its Uncle Ben’s rice offering in the UK with the launch of a ‘Twice the Fibre’ line.
The food giant is hoping to target parents looking to get more fibre into their family meals with the range, which offers “a blend of long grain rice and fibre grains”.
Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.
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