Mars Inc has extended its Uncle Ben’s rice offering in the UK with the launch of a ‘Twice the Fibre’ line.

The food giant is hoping to target parents looking to get more fibre into their family meals with the range, which offers “a blend of long grain rice and fibre grains”.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The product, available in 500g and 1kg loose packs and 500g boil-in-the-bag packs, will launch initially in Asda stores.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact